Launching the new 2025 Volkswagen Tiguan
Idea: Now anybody can drive like somebody.
We also put up contextual OOH to poke (a little) fun at overpriced luxury.
Beneath a Burberry ad in Soho
baby’s first NYC billboard
Outside / inside a mall in LA
On a hotel in Boston
Across from the Crypto Arena in LA
In the Soho House garage
(I’m shocked we got this one approved)
On Sunset Boulevard
Above a competitor’s dealership
Outside a fancy department store
Along with some more generic OOH…
And a very soothing radio ad.
ECD: Zoe Kessler
ACD: Lukas Pearson, Katyana O’Neill
Art Director: Katie Quinn
Agency: Johannes Leonardo
