Tiggy on Tour:
Social Campaign
Idea: While everyone else goes big for the World Cup, let’s go small.
Meet Tiggy, the tiny VW Tiguan, aka your ‘wheels-on-the-ground’ during the summer of soccer, spreading the love of the game to fans everywhere.
And being absolutely adorable.
We also took over 90+ placements in the Times Square subway to intercept fans in NYC, spreading the VW ‘Drivers Wanted’ mentality to the beautiful game.
Proud soccer mom : _ )
Does no one appreciate art anymore?
A tiny look behind the scenes
CD: Joe Fox, Jonathan Santana
Art Directors: Katie Quinn,
Kendelle Cragun, Eleni Alafoginis
Agency: Johannes Leonardo