Adidas Dropset 4 Launch
Idea: It’s not about all the frivolous things you’re told you need to train right—
all you need is the right foundation, the right footwear, Dropset 4.
Social films to tell the story of All You Need on Instagram and YouTube.
Like taking “all you need” quite literally…
…or showing how these shoes are all you need to do it all.
And doing the world’s fastest GRWMs.
ECDs: Hunter Hampton, Jeph Burton
ACDs: Celia Mortlock, Austin Haas
Art Director: Katie Quinn
Agency: Johannes Leonardo