At the time of writing this, I’ve been at Johannes Leonardo for exactly 6 months.
Felt like high time to come on here and brag about what I’ve made.
Introducing the all-new 2025 Volkswagen Tiguan
Now anybody can drive like somebody.
We also put up a series of contextual OOH to drive home our message and jab at overpriced luxury.
Beneath a Burberry ad in Soho
baby’s first NYC billboard
Outside / inside a mall in LA
On a hotel in Boston
Across from the Crypto Arena in LA
In the Soho House garage
On Sunset Boulevard
Above a competitor’s dealership
Outside a fancy department store
Along with some more generic OOH…
ECD: Zoe Kessler
ACD: Lukas Pearson, Katyana O’Neill
Art Director: Katie Quinn
Agency: Johannes Leonardo
Volkswagen Spring Sales Event, aka Deal Days
When the numbers guy, Frank, goes on vacation, the deals get even better.
ECD: Zoe Kessler
CD: Andrew Tobin
Art Director: Katie Quinn
Agency: Johannes Leonardo
